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<div style="text-align: center;"><em>Getting ready to move this spring? Call for a no-obligation consultation. {PHONE:15}</em></div>
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<td class="mcnTextContent" style="mso-line-height-rule: exactly; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; word-break: break-word; color: #202020; font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-size: 14px; line-height: 150%; text-align: left; padding: 0 18px 9px 18px;" align="left" valign="top">
<h2 class="null" style="display: block; margin: 0; padding: 0; font-family: 'Merriweather Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 17px; font-style: normal; font-weight: bold; line-height: 125%; letter-spacing: normal; text-align: left; color: #202020;">How do you sell a house that’s next door to an eyesore?</h2>
<p style="margin: 10px 0; padding: 0; mso-line-height-rule: exactly; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; color: #202020; font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-size: 14px; line-height: 150%; text-align: left;" data-end="149" data-start="90">As we were listing his home, a seller asked me if I thought the place next door would hurt his sale. The house next door was an eyesore. It hadn’t been maintained in years. The paint was peeling, the yard patchy, and the fence leaning.</p>
<p style="margin: 10px 0; padding: 0; mso-line-height-rule: exactly; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; color: #202020; font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-size: 14px; line-height: 150%; text-align: left;">On the plus side, the elderly owner of the eyesore (who lived in the house) was actually a very nice person. He simply didn’t care much about appearances, and maintaining the house wasn’t a financial priority.</p>
<p style="margin: 10px 0; padding: 0; mso-line-height-rule: exactly; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; color: #202020; font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-size: 14px; line-height: 150%; text-align: left;" data-end="763" data-start="623">Situations like this are more common than people think. While a nearby eyesore can affect first impressions, it doesn’t have to ruin a sale.</p>
<p style="margin: 10px 0; padding: 0; mso-line-height-rule: exactly; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; color: #202020; font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-size: 14px; line-height: 150%; text-align: left;" data-end="800" data-start="765"><strong>The key is managing the comparison.</strong></p>
<p style="margin: 10px 0; padding: 0; mso-line-height-rule: exactly; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; color: #202020; font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-size: 14px; line-height: 150%; text-align: left;" data-end="1048" data-start="802">Sometimes we highlight positives about the owner in conversation or listing notes. Buyers appreciate knowing the person next door is friendly. If there’s a future change coming—such as the neighbor planning to move—that can also reassure them.</p>
<p style="margin: 10px 0; padding: 0; mso-line-height-rule: exactly; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; color: #202020; font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-size: 14px; line-height: 150%; text-align: left;" data-end="1298" data-start="1050">If that's not possible (perhaps it's an out of area owner), we try other strategies. Good landscaping, fencing, or screening can draw attention back to the listing property. Slightly more competitive pricing can reduce hesitation, and small incentives like help with closing costs can tip the balance.</p>
<p style="margin: 10px 0; padding: 0; mso-line-height-rule: exactly; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; color: #202020; font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-size: 14px; line-height: 150%; text-align: left;" data-end="1481" data-is-last-node="" data-is-only-node="" data-start="1300">With the right strategy designed for your specific situation, even an eyesore next door doesn’t have to stand in the way of a successful sale. Let me know if you'd like to bounce some ideas around.<strong> {OWNERFIRST:4}, {PHONE:15}</strong></p>
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<td class="mcnTextContent" style="mso-line-height-rule: exactly; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; word-break: break-word; color: #202020; font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-size: 13px; line-height: 150%; padding: 0px 18px 9px; text-align: center;" align="center" valign="top"><strong>{OWNERFIRST:4} {OWNERLAST:11}<br /> {PHONE:15}</strong></td>
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<td style="mso-line-height-rule: exactly; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;"><a style="mso-line-height-rule: exactly; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; color: #4caad8; font-weight: normal; text-decoration: none;" href="{FACEBOOK:32}"><img style="-ms-interpolation-mode: bicubic; outline: none; text-decoration: none; border: 0px; width: 24px; margin: 1px; height: auto;" src="https://mcusercontent.com/d176f34dd6765bd83c9030617/images/62b95258-68ec-f349-c31b-7e9d357e57d6.png" width="24" height="24" align="center" data-file-id="6461156" /></a> <a style="mso-line-height-rule: exactly; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; color: #4caad8; font-weight: normal; text-decoration: none;" href="{TWITTER:35}"> <img style="-ms-interpolation-mode: bicubic; outline: none; text-decoration: none; border: 0px initial; width: 24px; margin: 1px; height: auto;" src="https://mcusercontent.com/d176f34dd6765bd83c9030617/images/6abc2b7b-40b9-b93f-b1c2-c605fc88fb1a.png" width="24" height="24" align="center" data-file-id="6748048" /></a> <a style="mso-line-height-rule: exactly; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; color: #4caad8; font-weight: normal; text-decoration: none;" href="{INSTAGRAM:34}"> <img style="-ms-interpolation-mode: bicubic; outline: none; text-decoration: none; border: 0px; width: 24px; margin: 1px; height: auto;" src="https://mcusercontent.com/d176f34dd6765bd83c9030617/images/4b1fcd3c-2c8a-791f-1f46-901453a37455.png" width="24" height="24" align="center" data-file-id="6275825" /></a> <a style="mso-line-height-rule: exactly; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; color: #4caad8; font-weight: normal; text-decoration: none;" href="{LINKEDIN:33}"><img style="-ms-interpolation-mode: bicubic; outline: none; text-decoration: none; border: 0px; width: 24px; margin: 1px; height: auto;" src="https://mcusercontent.com/d176f34dd6765bd83c9030617/images/b9df5a94-c51b-4522-48b1-3d7322690601.png" width="24" height="24" align="center" data-file-id="6275829" /></a> <a style="mso-line-height-rule: exactly; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; color: #4caad8; font-weight: normal; text-decoration: none;" href="{YOUTUBE:36}"><img style="-ms-interpolation-mode: bicubic; outline: none; text-decoration: none; border: 0px; width: 24px; margin: 1px; height: auto;" src="https://mcusercontent.com/d176f34dd6765bd83c9030617/images/fa05d76c-91d6-1cd7-7bb2-6b6d3c200ee6.png" width="24" height="24" align="center" data-file-id="6275837" /></a></td>
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<h3 class="null" style="display: block; margin: 0; padding: 0; font-family: Helvetica; font-size: 16px; font-style: normal; font-weight: bold; line-height: 150%; letter-spacing: normal; text-align: center; color: #1381c0;">Thinking about selling… or just quietly curious?</h3>
<p style="margin: 10px 0; padding: 0; mso-line-height-rule: exactly; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; color: #202020; font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-size: 13px; line-height: 150%; text-align: center;">Click <strong>contact </strong>above and let me know what’s on your mind. I’m always happy to walk through the numbers and options with you.</p>
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<h3 class="null" style="display: block; margin: 0; padding: 0; font-family: Helvetica; font-size: 16px; font-style: normal; font-weight: bold; line-height: 150%; letter-spacing: normal; text-align: left; color: #1381c0;">Thinking of buying an investment property in another area? </h3>
<p style="margin: 10px 0; padding: 0; mso-line-height-rule: exactly; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; color: #202020; font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-size: 14px; line-height: 150%; text-align: left;">Buying an investment in another location is not nearly as difficult as it once was. With the right plan, you can find yourself with some great options that might not be available in your own backyard.<br /> Here's a planning guide to help you think through your options. <a style="mso-line-height-rule: exactly; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; color: #4caad8; font-weight: normal; text-decoration: none;" href="https://mcusercontent.com/d176f34dd6765bd83c9030617/files/be36b460-6275-174b-95cd-464f992dce9f/Buying_an_investment_in_another_city.pdf" target="_blank" rel="noopener">Read now.</a></p>
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<h3 class="null" style="display: block; margin: 0; padding: 0; font-family: Helvetica; font-size: 16px; font-style: normal; font-weight: bold; line-height: 150%; letter-spacing: normal; text-align: left; color: #1381c0;">The gritty origins of soap</h3>
<p style="margin: 10px 0; padding: 0; mso-line-height-rule: exactly; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; color: #202020; font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-size: 14px; line-height: 150%; text-align: left;">Soap is one of those everyday things we rarely think about. But its origin story is surprisingly gritty. Historians trace soap back about 4,000 years. Early versions were mixtures of animal fat and wood ash discovered when cooking fires mixed grease and ash. The ash provided alkaline salts, the fat provided oils, and the result was a primitive cleaning substance. Not exactly soap but getting there.</p>
<p style="margin: 10px 0; padding: 0; mso-line-height-rule: exactly; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; color: #202020; font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-size: 14px; line-height: 150%; text-align: left;">There's even a funny story about the name of soap coming from the drainage of animal fat from sacrifices at the top of Mt. Sapo, giving the substance the name soap. But since there's never been a Mt. Sapo, the story is considered a myth. Eventually, soap makers discovered they could use plant oils instead. In medieval Spain, Castile soap was made from olive oil instead of animal fat, creating a milder soap that became popular across Europe.</p>
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<h2 class="null" style="display: block; margin: 0; padding: 0; font-family: 'Merriweather Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 17px; font-style: normal; font-weight: bold; line-height: 125%; letter-spacing: normal; text-align: left; color: #202020;">JUST FOR FUN</h2>
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<table class="mcnCaptionBlock" style="border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;" border="0" width="100%" cellspacing="0" cellpadding="0">
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<td class="mcnCaptionBlockInner" style="mso-line-height-rule: exactly; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; padding: 9px;" valign="top">
<table class="mcnCaptionTopContent mcnBlockFloatLeft" style="border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; float: left;" border="0" cellspacing="0" cellpadding="0" align="left">
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<td class="mcnTextContent" style="mso-line-height-rule: exactly; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; word-break: break-word; color: #202020; font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-size: 14px; line-height: 150%; text-align: left; padding: 0 9px 0 9px;" align="left" valign="top" width="564">
<h3 style="display: block; margin: 0; padding: 0; font-family: Helvetica; font-size: 16px; font-style: normal; font-weight: bold; line-height: 150%; letter-spacing: normal; text-align: left; color: #1381c0;">Wordoku</h3>
It's like Sudoku, but with letters instead of numbers. In this case, MOTHERING are the 9 letters you'll work with in the puzzle. Enjoy the puzzle. No login or registration needed. <a style="mso-line-height-rule: exactly; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; color: #4caad8; font-weight: normal; text-decoration: none;" href="https://members.fastnewsletters.com/march-jigsaw-2-bunny-love/" target="_blank" rel="noopener">Just click to play now</a><a style="mso-line-height-rule: exactly; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; color: #4caad8; font-weight: normal; text-decoration: none;" href="https://members.fastnewsletters.com/wordoku-april/" target="_blank" rel="noopener">!</a></td>
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<td class="mcnCaptionTopImageContent" style="mso-line-height-rule: exactly; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; padding: 9px 9px 0 9px;" align="center" valign="top"><a class="" style="mso-line-height-rule: exactly; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;" title="" href="https://members.fastnewsletters.com/wordoku-april/" target="_blank" rel="noopener"> <img class="mcnImage" style="-ms-interpolation-mode: bicubic; border: 0; height: auto; outline: none; text-decoration: none; vertical-align: bottom; max-width: 1200px; border-radius: 1%;" src="https://mcusercontent.com/d176f34dd6765bd83c9030617/images/174da6af-498d-e0f3-f095-36cbbccbf6a8.png" alt="" width="564" /> </a></td>
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<td class="mcnTextContent" style="mso-line-height-rule: exactly; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; word-break: break-word; color: #202020; font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; line-height: 150%; text-align: left; padding: 0px 18px 9px; font-size: 13px;" align="left" valign="top"> </td>
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<td class="mcnDividerBlockInner" style="mso-line-height-rule: exactly; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; min-width: 100%; padding: 18px 18px 20px;">
<table class="mcnDividerContent" style="border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; min-width: 100%; border-top: 5px dotted #C9C9C9;" border="0" width="100%" cellspacing="0" cellpadding="0">
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<table class="mcnButtonBlock" style="border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; min-width: 100%;" border="0" width="100%" cellspacing="0" cellpadding="0">
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<td class="mcnButtonBlockInner" style="mso-line-height-rule: exactly; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; padding: 0 18px 18px 18px;" align="center" valign="top">
<table class="mcnButtonContentContainer" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; border-radius: 17px; background-color: #343434; border-collapse: separate;" border="0" width="100%" cellspacing="0" cellpadding="0" bgcolor="#343434">
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<td class="mcnButtonContent" style="mso-line-height-rule: exactly; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; font-family: Arial; font-size: 14px; padding: 11px;" align="center" valign="middle"><a class="mcnButton " style="mso-line-height-rule: exactly; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; display: block; font-weight: bold; letter-spacing: normal; line-height: 100%; text-align: center; text-decoration: none; color: #ffffff;" title="Get in Touch" href="mailto:{EMAIL:16}" target="_blank" rel="noopener">Get in Touch</a></td>
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<table class="mcnTextContentContainer" style="border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; float: left; max-width: 100%; min-width: 100%;" border="0" width="100%" cellspacing="0" cellpadding="0" align="left">
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<td class="mcnTextContent" style="mso-line-height-rule: exactly; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; word-break: break-word; color: #202020; font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-size: 14px; line-height: 150%; text-align: left; padding: 0 18px 9px 18px;" align="left" valign="top">
<div align="center"><span style="color: #ff0000;"><img class="mcnImage" style="vertical-align: bottom; display: block; border: 0px; outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-width: 110px; height: auto;" src="{OWNERIMG:12}" alt="Agent image." width="110" height="" align="CENTER" data-file-id="4123549" /></span></div>
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<table class="mcnTextBlock" style="border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; min-width: 100%;" border="0" width="100%" cellspacing="0" cellpadding="0">
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<td class="mcnTextBlockInner" style="mso-line-height-rule: exactly; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; padding-top: 9px;" valign="top">
<table class="mcnTextContentContainer" style="border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; float: left; max-width: 100%; min-width: 100%;" border="0" width="100%" cellspacing="0" cellpadding="0" align="left">
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<td class="mcnTextContent" style="mso-line-height-rule: exactly; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; word-break: break-word; color: #202020; font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-size: 14px; line-height: 150%; padding: 0px 18px 9px; text-align: center;" align="center" valign="top"><strong>{OWNERFIRST:4} {OWNERLAST:11}</strong><br /> <strong>{PHONE:15}</strong><br /> <a style="mso-line-height-rule: exactly; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; color: #4caad8; font-weight: normal; text-decoration: none;" href="mailto:{EMAIL:16}" target="_blank" rel="noopener">{EMAIL:16}</a><br /> <a style="mso-line-height-rule: exactly; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; color: #4caad8; font-weight: normal; text-decoration: none;" href="{WEBSITE:14}" target="_blank" rel="noopener">Search Homes Here</a><br /> {COMPANY:17}</td>
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<table class="mcnImageBlock" style="border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; min-width: 100%;" border="0" width="100%" cellspacing="0" cellpadding="0">
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<td class="mcnImageBlockInner" style="mso-line-height-rule: exactly; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; padding: 9px;" valign="top">
<table class="mcnImageContentContainer" style="border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; float: left; min-width: 100%;" border="0" width="100%" cellspacing="0" cellpadding="0" align="left">
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<td class="mcnImageContent" style="mso-line-height-rule: exactly; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; text-align: center; padding: 0 9px 0 9px;" align="center" valign="top"><img class="mcnImage" style="border: 0; height: auto; outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-width: 196px; padding-bottom: 0; vertical-align: bottom; display: inline;" src="{LOGO:8}" alt="" width="176.4" align="center" /></td>
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<table class="mcnDividerBlock" style="border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; min-width: 100%; table-layout: fixed;" border="0" width="100%" cellspacing="0" cellpadding="0">
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GRAPHIC
Copy the HTML code from above. Then paste it into the visual editor: https://html5-editor.net/. From there, “select all” to copy the visual. Then you can add it to Follow Up Boss or other systems that won’t allow HTML.